The Revenue Run
Strategy off-sites
The Revenue Run game table with KPI cards and chips

Stress-test your
2027 target.

In one day, you and your leadership team run your target through the five growth drivers. The drivers that matter get a plan. Every plan gets an owner.

20 minutes, online. Bring your 2027 target. You’ll see which driver it leans on most.

An intensive one-day session for leadership and commercial teams, with complete focus on direction and growth.

Know which levers move your growth.

Most agencies, consultancies and SaaS companies know their revenue target, but not which drivers will get them there. Whether growth depends on recurring revenue or billable capacity, The Revenue Run gives management and commercial teams that answer in one day, along with agreed priorities and clear owners to act on it.

Run the check
Strategy off-sites

Planning a strategy off-site, a leadership team day or the kick-off of next year’s business plan?The Revenue Run gives the day a clear purpose: your team leaves with a growth plan it has built and owns.

Play.●Decide.●Own.●Play.●Decide.●Own.●Play.●Decide.●Own.●Play.●Decide.●Own.●Play.●Decide.●Own.●Play.●Decide.●Own.●Play.●Decide.●Own.●Play.●Decide.●Own.●Play.●Decide.●Own.●Play.●Decide.●Own.●
01What is it

A high-intensity strategy game, played on your own numbers

The Revenue Run is an executive business game that turns strategy into an effective growth agenda your team owns. Through a structured game format, 125 growth indicators are systematically filtered down to one sharp, owned commercial action plan.

Not slides to file away, but a plan to start on Monday. Built by your own team.

Revenue Run cards, dice and game board in play
0

Day

0

KPI filters

0

Growth drivers

02For whom and when

For whom?

Entrepreneurs, management and commercial teams who want to grow revenue smarter and faster.

With focus, direction and sharpness. Not another meeting, but a moment that changes the course.

When?

When there is an urgent need for a clear shared compass.

When the will is there to steer deliberately towards it, together.

A leadership team playing The Revenue Run around the table

The Revenue Run gives direction to commercial growth: specific, owned and immediately executable.

03Run the check

Five signals
your 2027 target won't hold.

Recognize one or more of these indicators?

01

Leaking funnel

Your target grows. Your pipeline doesn't.

  • Acquisition spend rises, but win rates don't follow
  • Every deal lost in a handoff has to be replaced next quarter
02

Flat accounts

Clients stay. They don't grow.

  • Clients renew, but spend no more than last year
  • What existing clients don't add, new logos must cover, at higher cost
03

Untapped potential

Clients get more than they pay for.

  • Contract value stays below the value the client gets
  • No tier, add-on or upsell path, so account value is capped
04

Margin erosion

Costs rise. Your prices don't.

  • If payroll rises in 2027 and rates stay flat, your margin pays the difference
  • Pricing follows competitors, not the value delivered
05

Strategic blindness

Your board asks how. No one can answer.

  • No clarity on which driver has to carry the target
  • Targets are shared, so a missed quarter becomes a debate, not a correction

Then your target
needs a stress test.

Find out where your 2027 plan breaks, before your Q1 numbers tell you.

04Why it works

Why growth plans stall, and how the game fixes it.

Most leadership teams know how much they want to grow. What they don't know is where to focus to get there. That gap shows up in three ways, and The Revenue Run is built to solve each one.

Two participants making decisions together during The Revenue Run
The setting

Not a workshop. A game.

Designed with game rules, time pressure and a shared objective, activating a different kind of engagement. Participants are present, focused and working toward the same end goal.

01Scattered effort

Everything is a priority, so nothing is. The team works harder every quarter, but growth doesn't follow.

The fix

Structured decision-making under pressure.

125 cards. Five growth drivers. Tight rounds. The format forces choices, positions and defended priorities. Exactly what accelerates alignment.

02No shared direction

The loudest voice wins, not the best argument. Everyone talks about growth, but means something different.

The fix

Rank doesn't count. Insight does.

The game neutralizes hierarchy. Arguments and insights matter more than titles, creating openness that rarely emerges in formal meetings.

03Plans without owners

Strategy is made for the team, not by it. The plan dies after the presentation, and targets belong to everyone, so they belong to no one.

The fix

Owned because the team won it.

The team has a commercial action plan they played themselves. That ownership isn't created by a facilitator. It's created by the process.

05About the model

Revenue is an outcome. It can't be steered directly. What can be steered are the five drivers behind revenue and profit: Leads, Conversion, Transactions, Order Value and Margin. Each one is measurable, can be owned and can be improved.

In recurring-revenue terms: pipeline, win rate, renewals and expansion, contract value and gross margin. Because the drivers multiply rather than add, small gains compound. A 20% gain on each of the four revenue drivers more than doubles revenue. That multiplier is the foundation of The Revenue Run.

Five growth drivers.

Leads

Direct a structured, predictable flow of qualified commercial opportunities.

Conversion

Increase the percentage of prospects that become customers by optimizing the sales process.

Transactions

Increase purchase frequency with existing customers through active repeat-sales management.

Order value

Increase revenue per transaction by placing value creation at the center of commercial conversation.

Margin

Protect and improve profitability per transaction by focusing on cost control and pricing.

The multiplier effect.

A 20% improvement in each driver produces disproportionately large results through the multiplicative effect.

Growth driverCurrent stateImpactUpside
Leads per year500+20%600
Conversion25%+20%30%
Transactions per client per year2.0+20%2.4
Order value€ 10.000+20%€ 12.000
Revenue per year€ 2.500.000+107%€ 5.184.000
Margin40%+20%48%
Gross margin per year€ 1.000.000+149%€ 2.488.320

Four revenue drivers, each improved by 20%, more than double revenue: +107%. Add 20% on margin, and gross margin grows by 149%. That is the difference between steering on revenue and steering its drivers.

Illustrative example.

Revenue Run facilitator presenting growth figures to participants

Revenue result

+0%

More than double.

06Testimonials
Ambition was never our problem. Knowing which initiatives would actually drive growth was. One session at the table gave us that answer, with clear ownership and anchored in our quarterly priorities.

Johan Hoekjan

CEO Kabisa

This brought fun, focus, and a ready-to-go plan. Nailed our growth KPIs and had a complete action plan before lunch, pure win!

Job van der Lans

Managing Partner, WT Interactive

The Revenue Run taught us to stop trying to fix everything at once and focus on just two levers: lifting our conversion rates and growing our existing customer base. That focus alone gave us calm and direction.

Jeroen Vogel & René Gregory

Founding Partners, Moviebites

07How we run

How We Run.

The run unfolds in six steps, from first introduction to lasting accountability.

A participant placing a chip on The Revenue Run board

STEP 01

Intake meeting

Introduction, objective setting and selecting the right participants for maximum impact.

STEP 02

Baseline assessment

Current commercial figures and context mapped as a baseline for the game.

STEP 03

Participant brief

Participants are prepared and motivated with targeted advance briefing.

STEP 04

Business Game

The Revenue Run day: intensive, interactive and focused on one concrete commercial action plan.

STEP 05

Reporting

The action plan is documented including priorities, ownership and expected growth effect.

STEP 06

Accountability calls

Periodic check-ins to monitor progress and adjust where needed.

Let's Play!

A short kick-off, the theory in a nutshell, then straight into the rounds, until the action plan is on the table.

The team actively playing The Revenue Run around the table
Introduction

Opening: Introduction & activation

Set context, activate participants, align expectations.

Theory

Theory: Growth drivers explained

Commercial math · Baseline check · Reference framework.

Rounds 1 + 2

Exploration & elimination

125 KPI cards filtered. Broad exploration, sharp reduction.

Rounds 3 + 4

Selection & activation

From possibilities to priorities. Growth drivers become initiatives.

Break-outs

Action plan per growth driver

Teams work in parallel. Ownership per growth driver secured.

Closing

Presentation & alignment

Action plan presented · Growth effect quantified · Follow-up confirmed.

08Pricing

Engagement options.

Most companies do not lack ambition. What they lack is clarity on which lever actually moves the numbers. The Revenue Run is a strategic business game that gives your leadership team that clarity, and the shared commitment to act on it. Choose the level that fits where your company stands today.

Venue & logistics

The Revenue Run can take place at your office or a venue of your choice. It works best with up to six participants, and larger groups can be accommodated on request.

The Warm-Up

Introduction

See which drivers really move your growth

€ 1.250excl. VAT

The Warm-Up is your team's first encounter with The Revenue Run. Around a realistic business case, your people play the game and discover for themselves how five modest improvements compound into growth that feels out of reach today. Then we hold the mirror up against your own company, and the first blind spots come into view. Your team leaves energised, with a shared language for growth and a sharp sense of where the real opportunity lies.

5 drivers explored

What you get

  • A hands-on introduction to the five growth drivers
  • The multiplier effect, experienced first-hand
  • A first read on the drivers that matter most in your business
  • A summary of the key insights

The value

A team that speaks one language about growth, and a clear view of where to go next.

The Sprint

Popular

Act on the two drivers that matter most

€ 2.950excl. VAT

The Sprint puts your own business on the board. Your team decides which two growth drivers will make the biggest difference, then takes them all the way: from fifty possible KPIs to the few that truly matter, each with a baseline, a target and a name next to it. What comes out is a plan your team built, debated and owns. Thirty days later, we check that it is moving.

2 drivers worked out

What you get

  • Your two highest-impact growth drivers, chosen by your team
  • Three priority KPIs per driver, each with a baseline, target and owner
  • A Who-What-When action plan, ready to execute
  • An estimate of the growth impact
  • A KPI dashboard and a session report
  • An accountability check after 30 days

The value

Focus where it counts: two growth levers your team owns, measures and acts on from week one.

The Full Run

Recommended

Steer all five drivers to predictable growth

€ 5.950excl. VAT

The Full Run is the complete journey. All five growth drivers and all 125 KPI cards, played through to one integrated growth plan that the entire leadership team stands behind. Then we stay alongside you for three months. We track progress, hold owners to account and step in wherever momentum stalls. By the end, your company has a repeatable way to grow, one that keeps working whether or not we are in the room.

5 drivers + 3 months

What you get

  • A baseline across all five growth drivers
  • Up to 15 priority KPIs, each with a target and an owner
  • One integrated growth plan with its expected impact
  • A growth dashboard to track progress month by month
  • A full report with key takeaways
  • Three accountability sessions, plus a deep-dive wherever progress stalls
  • A final report with results per KPI and the plan for the next quarter

The value

Predictable growth, driven by a leadership team that steers on the numbers.

09Contact

Put your ambition
on the board.

No plan yet? Even better. We bring the cards and the tough questions, you bring the ambition. The first move is yours.

Serious about your growth.Playful about how we get there.

start@therevenuerun.com+31 (0)6 52 33 57 03@therevenuerun

Before your Q1 numbers do

Find out where your 2027 plan breaks.

Twenty minutes, online. Bring your 2027 target. You’ll see which growth driver it leans on most.