The Revenue Run
Plan your run
The Revenue Run game table with KPI cards and chips

Executive business game for leadership and commercial teams

The Revenue
Run

Play. Decide. Own.

Close the growth gap in one day.

The Revenue Run helps management and commercial teams in professional services find their hidden growth levers, so they can close the growth gap within a single day and achieve profitable revenue growth with complete alignment.

Plan your runRun the check
“Convert commercial intuition into an objective steering system, so the business grows structurally and profitably through targeted activities on each growth driver.”
Play.●Decide.●Own.●Play.●Decide.●Own.●Play.●Decide.●Own.●Play.●Decide.●Own.●Play.●Decide.●Own.●Play.●Decide.●Own.●Play.●Decide.●Own.●Play.●Decide.●Own.●Play.●Decide.●Own.●Play.●Decide.●Own.●
01What is it

High-energy, strategic business planning

The Revenue Run is an intensive one-day session where a management or commercial team works with complete focus on commercial direction and growth.

Through a structured game format, 125 growth indicators are systematically filtered down to one sharp, owned commercial action plan.

The result is not an advice report that ends up in a drawer. It is a concrete action plan that the team itself has built, and therefore will execute.

Revenue Run cards, dice and game board in play
0

Day

0

KPI filters

0%

Buy-in

02For whom and when

For whom?

Entrepreneurs, management and commercial teams who want to grow revenue smarter and faster.

With focus, direction and sharpness. Not another meeting, but a moment that changes the course.

When?

When there is an urgent need for a clear shared compass.

When the will is there to steer deliberately towards it, together.

A leadership team playing The Revenue Run around the table

The Revenue Run gives direction to commercial growth: concrete, owned and immediately executable.

03Do the check

Five signals it's time to act.

Recognize one or more of these indicators?

01

Leaking funnel

Low transaction, low conversion.

  • Acquisition spend rises, but conversion doesn't follow
  • Handoffs between marketing, sales and delivery lose deals
02

One-time customer

Low transaction frequency.

  • Clients stay, but rarely buy again
  • Growth effort goes to new logos, not the existing base
03

Margin erosion

Structurally low order value.

  • Delivery costs are rising faster than prices
  • Pricing follows competitors, not the value delivered
04

Untapped potential

Lead stagnation.

  • Deals are scoped below the value the client gets
  • There's no tier, add-on or upsell path to grow account value
05

Strategic blindness

No growth direction.

  • No clarity on which growth lever pays off most
  • Targets are shared, but nobody owns them

One or more familiar?

Then it's time to stop guessing and start steering.

Plan your run →
04Why it works

A gamified approach for commercial planning.

Two participants making decisions together during The Revenue Run
The setting

Not a workshop. A game.

Designed with game rules, time pressure and a shared objective, activating a different kind of engagement. Participants are present, focused and working toward the same end goal.

The dynamics

Rank doesn't count. Insight does.

The game neutralizes hierarchy. Arguments and insights matter more than titles, creating openness that rarely emerges in formal meetings.

The approach

Structured decision-making under pressure.

125 cards. Five growth drivers. Tight rounds. The format forces choices, positions and defended priorities. Exactly what accelerates alignment.

The result

Owned because the team won it.

The team has a commercial action plan they played themselves. That ownership isn't created by a facilitator. It's created by the process.

05About the model

Revenue is an outcome. It can't be steered directly. What can be steered are the five drivers behind revenue and profit: Leads, Conversion, Transactions, Order Value and Margin. Each one is measurable, can be owned and can be improved.

In recurring-revenue terms: pipeline, win rate, renewals and expansion, contract value and gross margin. Because the drivers multiply rather than add, small gains compound. A 20% gain on each more than doubles revenue. That multiplier is the foundation of The Revenue Run.

Five growth drivers.

Leads

Direct a structured, predictable flow of qualified commercial opportunities.

Conversion

Increase the percentage of prospects that become customers by optimizing the sales process.

Transactions

Increase purchase frequency with existing customers through active repeat-sales management.

Order value

Increase revenue per transaction by placing value creation at the center of commercial conversation.

Margin

Protect and improve net profitability per transaction by focusing on cost control and pricing.

The multiplier effect.

A 20% improvement in each driver produces disproportionately large results through the multiplicative effect.

Growth driverCurrent stateImpactUpside
Leads100/month+20%120
Conversion10%+20%12%
Transactions1.0× /year+20%1.2×
Order value€1,000+20%€1,200
Margin50%+20%60%
Revenue result€10.000+107%€20.736

Five growth drivers, each improved by 20%, together produce +107% revenue growth, more than double. This is the difference between directing revenue and directing commercial direction.

Revenue Run facilitator presenting growth figures to participants

Revenue result

+0%

More than double.

06Testimonials
Ambition was never our problem. Knowing which initiatives would actually drive growth was. One afternoon gave us that answer, with clear ownership and anchored in our Rocks.

Johan Hoekjan

CEO Kabisa

This brought fun, focus, and a ready-to-go plan. Nailed our growth KPIs and had a complete action plan before lunch, pure win!

Job van der Lans

Managing Partner, WT Interactive

The Revenue Run made us stop trying to fix everything and focus on two levers: winning more proposals and bringing clients back. That focus gave us calm and direction.

Jeroen Vogel & René Gregory

Founding Partners, Moviebites

07How we run

How We Run.

The run unfolds in six steps, from first introduction to lasting accountability.

A participant placing a chip on The Revenue Run board

STEP 01

Intake meeting

Introduction, objective setting and selecting the right participants for maximum impact.

STEP 02

Baseline assessment

Current commercial figures and context mapped as a baseline for the game.

STEP 03

Participant brief

Participants are prepared and motivated with targeted advance briefing.

STEP 04

Business Game

The Revenue Run day: intensive, interactive and focused on one concrete commercial action plan.

STEP 05

Reporting

The action plan is documented including priorities, ownership and expected growth effect.

STEP 06

Accountability calls

Periodic check-ins to monitor progress and adjust where needed.

Let's Play!

The day builds from theory in the morning to game rounds in the afternoon, ending with the action plan on the table.

The team actively playing The Revenue Run around the table
Morning

Opening: Introduction & activation

Set context, activate participants, align expectations.

Morning

Theory: Growth drivers explained

Commercial math · Baseline check · Reference framework.

Rounds 1 + 2

Exploration & elimination

125 KPI cards filtered. Broad exploration, sharp reduction.

Rounds 3 + 4

Selection & activation

From possibilities to priorities. Growth drivers become initiatives.

Break-outs

Action plan per growth driver

Teams work in parallel. Ownership per growth driver secured.

Closing

Presentation & alignment

Action plan presented · Growth effect quantified · Follow-up confirmed.

08Pricing

Engagement options.

Most companies do not lack ambition. What they lack is clarity on which lever actually moves the numbers. The Revenue Run is a strategic business game that gives your leadership team that clarity, and the shared commitment to act on it. Choose the level that fits where your company stands today.

The Warm-Up

Introduction

See what really drives your growth.

€1.250excl. VAT

The Warm-Up is your team's first encounter with The Revenue Run. Around a realistic business case, your people play the game and discover for themselves how five modest improvements compound into growth that feels out of reach today. Then we hold the mirror up against your own company, and the first blind spots come into view. Your team leaves energised, with a shared language for growth and a sharp sense of where the real opportunity lies.

5 drivers explored

What you get

  • A hands-on introduction to the five growth drivers
  • The multiplier effect, experienced first-hand
  • A first read on the drivers that matter most in your business
  • A summary of the key insights

The value

A team that speaks one language about growth, and a clear view of where to go next.

The Sprint

Populair

Two growth drivers, fully worked out.

€2.950excl. VAT

The Sprint puts your own business on the board. Your team decides which two growth drivers will make the biggest difference, then takes them all the way: from fifty possible KPIs to the few that truly matter, each with a baseline, a target and a name next to it. What comes out is a plan your team built, debated and owns. Thirty days later, we check that it is moving.

2 drivers worked out

What you get

  • Your two highest-impact growth drivers, chosen by your team
  • Three priority KPIs per driver, each with a baseline, target and owner
  • A Who-What-When action plan, ready to execute
  • An estimate of the growth impact
  • A KPI dashboard and a session report
  • An accountability check after 30 days

The value

Focus where it counts: two growth levers your team owns, measures and acts on from week one.

The Full Run

Recommended

Growth by design.

€5.950excl. VAT

The Full Run is the complete journey. All five growth drivers and all 125 KPI cards, played through to one integrated growth plan that the entire leadership team stands behind. Then we stay alongside you for three months. We track progress, hold owners to account and step in wherever momentum stalls. By the end, your company has a repeatable way to grow, one that keeps working whether you are in the room.

5 drivers + 3 months

What you get

  • A baseline across all five growth drivers
  • Up to 15 priority KPIs, each with a target and an owner
  • One integrated growth plan with its expected impact
  • A growth dashboard to track progress month by month
  • A full report with key takeaways
  • Three accountability sessions, plus a deep-dive wherever progress stalls
  • A final report with results per KPI and the plan for the next quarter

The value

Predictable growth, driven by a leadership team that steers on the numbers.

09Contact

One day.
One action plan.
Five growth drivers.

Play. Decide. Own.

Get in touch

Peter van Keulen

+31 (0)6 – 52 33 57 03

info@therevenuerun.com

Plan your run

For whom

Entrepreneurs, management and commercial teams who want to grow revenue smarter and faster.

One intensive day, a clear shared compass and a commercial action plan the team played itself into ownership of.